Heritage Craft From Pembarthy

About Rudraksha Handicrafts

Panchalohaa.com carries forward a sacred metalworking legacy from Pembarthy, Telangana, where artisan families have shaped temple art, deity idols, and devotional pieces for generations. Every piece we share is rooted in faith, discipline, and handcrafted precision.

Since 1976
Traditional Lost-Wax Casting
Temple and Home Installations
Worldwide Shipping
Our Legacy

From sacred idols to temple metalwork, our workshop continues a lineage shaped by Pembarthy craftsmanship, Agamic discipline, and a commitment to keeping this heritage alive.

1976 Established
60+ Years of Legacy
5000+ Happy Customers
2015 Uthamma Kalakarudu award
5 State-level recognitions
🌏 Worldwide Shipping

Sacred lineage, artisan discipline, and handcrafted devotion

Who We Are

At Panchalohaa.com and Rudraksha Handicrafts, we are dedicated to preserving and sharing India's timeless tradition of sacred metal craftsmanship. Our work is deeply rooted in the historic artisan village of Pembarthy, Telangana — a place renowned for its centuries-old expertise in temple metal art and Panchaloha idol making.

For generations, skilled artisans from Pembarthy have been creating sacred idols, temple ornaments, and spiritual artifacts using traditional techniques passed down through families. At Panchalohaa.com, we proudly continue this heritage by bringing authentic handcrafted creations directly to devotees, collectors, and temples around the world.

Our Heritage

Pembarthy has long been celebrated as one of India's most important centers for temple metal craftsmanship. Dating back to the era of the Kakatiya dynasty, artisans from this village have contributed to the creation of temple doors, sacred idols, and intricate brass works that adorn temples across South India.

Inspired by this rich tradition, Panchalohaa.com and Rudraksha Handicrafts aim to preserve these ancient techniques while making these sacred creations accessible to modern devotees and spiritual seekers. Every piece we offer reflects centuries of craftsmanship, devotion, and cultural heritage.

Authentic Panchaloha Craftsmanship

Our artisans specialize in creating Panchaloha idols, crafted from a sacred five-metal alloy traditionally used in temple worship. These metals — gold, silver, copper, zinc, and iron — are combined following ancient scriptural guidelines to ensure spiritual and ritual purity.

Each idol is carefully handcrafted using traditional processes:

  • Lost-wax casting techniques
  • Hand engraving and intricate detailing
  • Manual polishing and finishing
  • Scriptural measurements based on Agama Shastras

These time-honored methods ensure that every creation maintains both artistic beauty and spiritual authenticity.

What We Offer

At Panchalohaa.com and Rudraksha Handicrafts, we provide a wide range of handcrafted spiritual and decorative items:

  • Panchaloha deity idols (Ganesha, Lakshmi, Shiva, Vishnu & more)
  • Brass and bronze temple idols
  • Traditional temple doors and metal panels
  • Temple bells, lamps, and kalashams
  • Sacred yantras and ritual accessories
  • Handcrafted spiritual artifacts and heritage handicrafts

Each product is created with precision, devotion, and respect for traditional craftsmanship.

Supporting Artisan Communities

Behind every creation is a community of dedicated artisans whose skills have been refined through decades of practice. By purchasing from Panchalohaa.com and Rudraksha Handicrafts, you directly support these craftsmen and help preserve an invaluable part of India’s cultural heritage.

A Legacy of Faith and Craft

At Panchalohaa.com and Rudraksha Handicrafts, our work is guided by tradition, devotion, and respect for sacred art. Every creation is more than a product—it is a continuation of a timeless legacy.

We invite you to explore our collection and experience the beauty of authentic handcrafted temple art.

Our Mission

Our mission is to support traditional artisans while preserving India's sacred craft traditions for future generations. By connecting artisans with a global audience, we help sustain the cultural heritage of Pembarthy and ensure that these extraordinary skills continue to thrive.

We believe that every handcrafted idol and artifact carries not just artistic beauty, but also spiritual energy and cultural significance — a continuation of a timeless legacy.

The Artisan Family

Founders

Ayla Dakshina Murthy
Founder Legacy
Ayla Dakshina Murthy
Founding Vision & Sacred Tradition

అయిలా దక్షిణామూర్తి గారు పెంబర్తిలో ఈ కుటుంబ పవిత్ర శిల్పకళ ప్రయాణానికి పునాది వేశారు. ఆయన దూరదృష్టి, అంకితభావం, దేవాలయ కళపై ఉన్న గౌరవం మా వర్క్‌షాప్‌ను నేటికీ మార్గనిర్దేశం చేస్తూ వస్తున్నాయి. ఆయన స్థాపించిన నిజాయితీ, భక్తి, శిల్పకారుల గర్వం వంటి విలువలు మేము తయారు చేసే ప్రతి విగ్రహంలో మరియు ప్రతి చేతిపని కళాఖండంలో ప్రతిఫలిస్తున్నాయి.

దక్షిణామూర్తి గారికి ముందు నుంచే విగ్రహాలు తయారు చేయడంలో మక్కువ ఎక్కువగా ఉండేది. అన్న మరియు తమ్ముడు ఇద్దరూ ఇత్తడి పని చేసేవారు. అడ్వాన్స్‌డ్‌గా పని చేయాలి అనే ఉద్దేశంతో, విగ్రహాల తయారీ పనిని మరింత మెరుగుపరుచుకుంటూ, శాస్త్ర ప్రకారం చేయడంలో ఉన్న లోటుపాట్లను తెలుసుకొని నేర్చుకున్నాడు.

1953లో అప్పటి రాష్ట్రపతికి ఆయన కొత్త డిజైన్లలో విగ్రహాలను చూపించడం జరిగింది.

చిన్న చిన్న దేవాలయాలకు సిమెంట్‌తో ఉచితంగా విగ్రహాలను తయారు చేసి ఇస్తుండేవాడు.

Ayla Soma Brahma Chary
Panchaloha Metal Works
Ayla Soma Brahma Chary
Founder & Vision Director - Master Craftsman (50+ Years of Experience)

With over 50 years of hands-on experience, Soma Brahma Chary stands as one of the strongest pillars of our craftsmanship legacy. His deep knowledge of Panchaloha metal composition, sacred proportions, and traditional sculpting methods has guided generations of artisans. Under his expertise, every creation reflects devotion, balance, and timeless artistry.

Ayla Rajesh Chary
Rudraksha Handicrafts
Ayla Rajesh Chary
Managing Director - Leadership & Growth (22 Years of Experience)

With 22 years of industry experience, Ayla Rajesh brings leadership, operational discipline, and a clear growth vision to the organization. While staying rooted in traditional values, he focuses on quality, customer trust, and sustainable expansion. His work has been instrumental in strengthening the brand and reaching more devotees with authentic handcrafted creations.

Ayla Pravalika
Digital Presence
Ayla Pravalika
Brand Storytelling & Customer Connect

Ayla Pravalika brings the family legacy into the digital world by sharing the story, values, and beauty of Pembarthy craftsmanship with a wider audience. Through modern communication and creative presentation, she helps connect devotees and customers to an age-old tradition while preserving its authenticity and emotional depth.

Ayla Dakshina Murthy
🏺
Ayla Dakshina Murthy
Founder

The visionary founder who began this sacred craft tradition in Pembarthy

Ayla Soma Bhrahma Chary
👁️
Ayla Soma Bhrahma Chary
Founder & Vision Director

The creative force behind every design — blending tradition with perfection

Ayla Rajesh Chary
⚙️
Ayla Rajesh Chary
Managing Director

Manages operations, quality control, and client relationships across India

Ayla Pravalika
📱
Ayla Pravalika
Digital Marketing

Bringing Pembarthy craftsmanship to the world through social media & digital presence

What We Stand For

Our Values

🔱
Sacred Tradition

Every idol follows the Agamic texts and ancient Panchaloha proportions prescribed for centuries

Master Craftsmanship

Decades of skill, passed down through generations of artisans from Pembarthy

🌏
Global Reach

Shipping Panchaloha idols to temples, homes and devotees worldwide with care

How We Craft

The Sacred Process

1
Wax Modeling

The idol is sculpted in wax with intricate details by master artisans

2
Clay Mold

Sacred clay is layered around the wax model to create the casting mold

3
Metal Casting

The five sacred metals are melted and poured following precise Agamic proportions

4
Finishing & Consecration

Each idol is hand-finished, polished, and blessed before delivery

🏺
PANCHALOHA
Gold Silver Copper Brass Bronze

Five Sacred Metals. One Divine Form.
Crafted with devotion by master artisans
following ancient Agamic traditions.

PEMBARTHY · TELANGANA · INDIA